Who's Your Daddy, a brand management company focused on the marketing, sales, production, and distribution of energy drinks is sponsoring the Albanez Motorsport racing team, a championship off-road desert racing team which competes in the Score International, CODE and MDR racing events throughout the year.
The team competes in eight races per year, half of which are in the Baja California, Mexico area for Score-international, while the others are in the Las Vegas area. Financial details were not disclosed. Carlos Albanez, president and driver for Albanez Motorsports, commented: "We at Team Albanez are confident that this sponsorship is a win-win for both Who's Your Daddy and the Albanez Motorsports team. The pinnacle of our race year is the Baja 1000, which will start this year in Ensenada, Baja California and finish in Cabo San Lucas in the extreme south end of the Baja peninsula."
Mr. Albanez continued: "The team is currently preparing for the upcoming Score-International PRIMM race in the Las Vegas area followed by the Baja 1000 in the fall, the biggest racing event of the year. Team Albanez intends to win the PRIMM race in September 2007, and place first, second, or even third in the coveted Baja 1000, to win the Score Championship Series."
Who's Your Daddy said that following each race, Team Albanez will be featured in several print publications, and covered in live video footage by Cactus Films during the bigger races. The team will soon be featured in the Score-International Radio promotional, which will highlight some of the sport's most promising teams.
As part of the sponsorship deal, Team Albanez's trailer and Volkswagen Class 5 Unlimited Racer will be covered in Who's Your Daddy energy drink advertisements, and will be outfitted in appropriate apparel to represent Who's Your Daddy energy drinks at the many race events throughout the year. The team will also distribute Who's Your Daddy energy drinks to fans as well as logo stickers and t-shirts.
Who's Your Daddy president, Dan Fleyshman, said: "Since the company began sponsoring Team Albanez, they won two back-to-back championships. Their success has generated tremendous public exposure for Who's Your Daddy energy drinks."
He continued: "Sponsoring Team Albanez is a great way for Who's Your Daddy to build brand recognition, to generate tremendous public exposure, and to attract new customers in this growing sports market. Action sports like motorsport racing are gaining popularity, particularly among the youth generation which is our target demographic."