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Tuesday, January 27, 2009

Hella Launches New Consumer Website Dedicated to Lighting

Hella, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier Hella, has just launched a new consumer website, The new site offers a complete online guide to Hella’s full line of Halogen and Xenon auxiliary lamps, accessories, bulbs, and styling upgrade kits. Designed as a total information resource on lighting, the new website provides in-depth descriptions along with features, specifications, applications, contents, and part numbers for each product. Consumers can also find information ranging from diagrams and beam patterns to accessories and testing details. The new site includes a Hella Motorsports update that offers the latest on LeMans, Grand Am, and Off-Road race teams that use Hella lights in their vehicles. An all-new “Fun” page features downloadable computer wallpaper, a “Light Driver 2.0” game, and Hella’s “e-Motion Factory Dream Car Configurator.” Consumers can also can gain quick access to Hella’s new DIY/Tech website and The Hella Store.

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