FORD Announces "Cars" seriously declining in sales:
"What will they sell instead?
Detroit is already strong in pickups and large SUVs, such as the Cadillac Escalade and Lincoln Navigator, which is enjoying remarkably brisk sales after its first complete redesign in more than a decade. The Big 3 control almost 85 percent of the domestic pickup market, according to LMC Automotive, despite competitive products from foreign brands such as Toyota and Nissan.
And Ford, for example, will also double down on "authentic off-roaders," Ford President of Global Markets Jim Farley said on a conference call Wednesday, after Ford reported first-quarter earnings. This includes trucks like the Raptor, and the upcoming reintroduced Ford Bronco, and an unnamed SUV. GM and Chrysler are entering this segment, too."
|2020 FORD BRONCO 2-Door Current Renderings|
Baja Racing News LIVE! Your Real Baja Insider
Gary Newsome, Editor
"The truck (FORD Ranger) will be built at Ford’s Michigan Assembly Plant in Wayne, alongside a new version of the Bronco SUV. The Bronco will be revealed at a later date"
January 14, 2018
RANGER LAUNCH (2019) FIRST STEP TOWARD "BRONCO 2020"
""Once declared dead, the midsize pickup truck segment has been reinvigorated over the past few years by new or updated entries from General Motors, Honda, and Toyota. But Ford has been noticeably absent, having axed its Ranger in 2011. But now, finally, the Ranger is back. The 2019 Ford Ranger debuted at this month’s 2018 Detroit Auto Show roughly a year after Ford announced the truck’s return to the United States. Ford has actually sold Ranger models internationally since 2011, but insists the new model unveiled in Detroit was heavily re-engineered for the North American market. On the outside, the Ranger is fairly generic looking. Flared round wheel arches and a grille that vaguely resembles the larger F-150’s are the only real hints at character. Like rival Chevrolet, Ford opted not to just make its midsize truck a mini version of its full-size model. The 2019 Ranger will be offered in Supercab or Supercrew configurations, with rear half doors and four full-size doors, respectively. Ford didn’t offer many details on the powertrain. The Ranger will be offered with a 2.3-liter turbocharged EcoBoost four-cylinder engine, but Ford didn’t quote power output or tow ratings. The EcoBoost engine will be coupled to the same 10-speed automatic transmission used in the F-150, with standard rear-wheel drive or optional four-wheel drive. Given that most competitors offer multiple powertrain options, it’s possible that Ford will add other engines to lineup at a future date. At launch, the Ranger will get an optional FX4 Off-Road Package, including a Terrain Management System derived from the one in the F-150 Raptor. Like similar systems offered by numerous other manufacturers, Ford’s automatically tailors different vehicle settings for different types of terrain. The FX4 package also includes Trail Control, which acts like off-road cruise control by handling steering and braking on rough terrain. There’s no word yet on whether the U.S. will get the Ranger Raptor performance model already teased for international markets. Like larger Ford trucks, the Ranger will be offered with an array of driver-assist features. The list includes autonomous emergency braking, lane-keep assist, lane departure warning, blind-spot monitoring (which works even with a trailer attached), and adaptive cruise control. Tech features include available Amazon Alexa connectivity, a built-in Wi-Fi hot spot, and Apple CarPlay and Android Auto compatibility. The 2019 Ford Ranger will start production at the end of this year. The truck will be built at Ford’s Michigan Assembly Plant in Wayne, alongside a new version of the Bronco SUV. The Bronco will be revealed at a later date, as will pricing information for the Ranger.""
Original Reporting From October 12, 2016
FORD BRONCO FIRST OFFERED DURING THE 1965 MODEL YEAR
NEW FORD BRONCO TO BE UNLEASHED IN 2020, FIRST ANNOUNCED HERE
FORD HAS RACED THE BRONCO INTO THE RANGER SINCE THE EARLY STROPPE DAYS AND CONTINUE TO RACE THE GREATEST OFF-ROAD EVENT IN THE WORLD TODAY, DAKAR
|2020 FORD BRONCO 4-Door Current Renderings|
In 1965, two early examples of the Bronco were delivered to Long Beach, California, at racecar builder Bill Stroppe's shop, who was a legend for his success fabricating race machines of all types. "Bill Stroppe was very much like the Carroll Shelby of the Bronco world," says Bronco historian Todd Zuercher, who also owns an original Stroppe racing Bronco.
In the mid-1960s, off-road racing was in its infancy. Before most Americans had ever seen a Bronco, Bill Stroppe had won at an off-road race in Riverside, California and campaigned the Bronco in the very first Baja NORRA Mexican 1000 in 1967. But it was when Stroppe teamed up with his old friend, famed driver and veteran Indy 500 racer Parnelli Jones, that Ford began to dominate off-road racing with the Bronco.
"I think the Bronco's stout drivetrain really lent itself to the rigors of off-road racing," says Zuercher. "I'd much rather race down the Baja peninsula in a Bronco than a Jeep CJ-5 just from a ride and handling standpoint." The first Broncos Stroppe built and raced with Jones were nearly stock, but Jones' aggressive driving style was rough on the Broncos and he needed something lighter and faster to withstand the rigors of Baja.
The design changes forced the Big Oly to be born. "The Big Oly" (named for sponsor Olympia Beer) was a pure chrome tube-frame race machine with far more suspension travel than a stock Bronco. Under the hood was a 351 cid V8 with almost 400 horsepower.
The Big Oly Bronco was a radical departure for off-road racing vehicles, and it influenced the direction of the sport for years to come. Stroppe and Jones campaigned the truck from 1970-1974 and took the overall win Baja 1000 in 1971 and 1972.
The Bronco's success in off-road racing inspired Ford to produce around 400 Baja Broncos from 1971-1975, each one painted to match Stroppe's flashy red, white, and blue race team colors.
Today, Baja Broncos are the most desirable of all Bronco models.
More on the racing pedigree of FORD and its OFF-ROAD, downsized, framing, later.
Trucks, Not Bull-Shit UTV's