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All of the EcoTrek vehicles feature accessories made by SEMA member companies that convey a positive environmental message. For example, the vehicles incorporate tires made by Nitto and Toyo that were produced with recycled rubber at low-emissions American factories, as well as products from ProComp and RealWheels that use a new "eco-considerate" chroming process.
EcoTrek will also construct a mini TV studio to interview SEMA members for TV productions that EcoTrek is compiling for the Discovery Network, National Geographic and several Internet broadcast outlets. EcoTrek will also host media representatives from other print and broadcast sources at the SEMA Show.
Baja Racing News.com